Traditional made-to-measure, a service where something is tailor-made to your exact specifications, is typically a service shoppers turn to when they cannot find their sizing ‘off the rack’. However, this option often incurs a high price tag, especially when it comes to footwear, making it inaccessible for many.
Yet, this need not be the case, as the ‘made-to-measure’ we know has been slowly modernising – in the form of personalisation of what are widely made products.
Business of Fashion reported personalisation to be the number one trend of 2018, spanning across beauty, fashion and lifestyle and this trend has shown no signs of slowing down since.
So, what is this alternative to made-to-measure?
This modern take on a made-to-measure service essentially means making a product available in many sizing options to grant everyone the perfect fit. This doesn’t mean you will end up with something unique, but you will be getting something which is exactly right for you. For instance, you can tailor products to your exact needs and wants, such as the tone of a lipstick, properties of a shampoo, shade of a foundation and in our case, the calf and foot size of your boots.
An important factor of this is the price. This new wave of made-to-measure is far more affordable as brands are listening to the expectations of their customers and increasing their product offering. This allows people to find their perfect match with said brand, rather than having it tailor-made elsewhere.
DuoBoots: – the next best thing to made-to-measure:
At DuoBoots, we bridge the gap between the high street and tailor-made when it comes to knee high and over the knee boots thanks to our most important value and our niche focus: fit.
BoF noted; “Customers today want businesses with purpose, obviously the product has to be A-plus but it's also really what you stand for and what you believe in”. We believe all women deserve to have a pair of boots which fit beautifully, look great, and make them feel incredible.
On the high street, the average calf size of a knee high or over the knee boot is 38cm. Of course, this is very limiting and leaves many unable to find a boot which fits them, whether too loose or too tight on the calf.
To empower women and strive for inclusivity, we offer 11 calf sizes in every style of our knee high and over the knee boots. Our calf fittings range from a slim fitting 30cm right through to a wide fit 50cm calf size. Equally, our collection caters for foot sizes from a size EU 35 through to EU 43. This extensive choice of sizing is what makes us stand out as an affordable alternative to made-to-measure, as it is unrivalled and competitively priced.
At DuoBoots we are always trying to improve our offering. As we are a ‘fit’ brand, this is the key area we are focussing on moving forward, as we are planning to expand our size offering to cater for petite and standard heights, as well as the current ‘standard’ we offer. Be sure to keep an eye out for this exciting development soon to come.
Finding out your calf size is easy. Simply follow the steps in our Fit Guide.
Increasing sizing options doesn’t mean we compromise on style. We work hard to produce collections which include both timeless classics and trend-led styles. Our British designs feature interesting leather finishes and subtle details sure to elevate any outfit.
Our exacting standards mean we only use premium European leathers and suedes to produce high-quality boots. These are then created in family-run, highly-skilled artisan factories in Portugal, which we have worked with for many years.
The quality of our boots is by no means limited because we are creating boots at a higher volume. At DuoBoots, we have been taking on -board our customer insights since the very beginning, which is how our great choice of sizing came about. We listen to the needs of our customer which is why we see limited sizing to be a thing of the past and are whole-heartedly invested in the modern take on made-to-measure.
How are you styling your DuoBoots? Tag us on social with #myduoboots ...we always love to see and share some styling inspiration!