Traditional made-to-measure, a service where something is tailor made to your exact specifications, is often attached to a high price tag, making it inaccessible for most of us. However, the high-street isn’t always a suitable alternative – as we’re often left with limited size offerings. It really can be a tricky situation.
Yet, this need not be the case, as the ‘made-to-measure’ we know has been slowly modernising – in the form of personalisation of widely made products.
Business of Fashion (BoF) reported personalisation to be the number one trend of 2018, spanning across beauty, fashion and lifestyle.
So what is this alternative to made to measure?
This modern take on a made-to-measure service essentially means taking a product which is available to everyone but altering it to suit you perfectly. This doesn’t mean you will necessarily end up with something entirely unique, but that you are getting a version of a product which is exactly right for you. For instance, you can now tailor products to your exacting needs and wants, such as the tone of a lipstick, properties of a shampoo, or shade of a foundation.
An important factor of this is the price. This new king of made-to-measure is far more affordable, as brands are listening to the expectations of their customers and increasing their product offering, allowing people to find their perfect match with them, rather than have it tailor made elsewhere.
DuoBoots – the next best thing to made-to-measure
At DuoBoots, we bridge the gap between the high street and tailor-made when it comes to knee high and over the knee boots thanks to our fit, style and quality values.
BoF noted; “Customers today want businesses with purpose, obviously the product has to be A-plus but it's also really what you stand for and what you believe in” and we believe all women deserve to have a beautifully fitting pair of boots which also look great and make them feel great.
On the high street, the average calf size of a knee high or over the knee boot is 38cm. Of course, this is very limiting and leaves many unable to find a boot which fits them, whether too loose or too tight on the calf.
To empower women and strive for inclusivity, we offer a choice of calf sizes in every style of our knee high and over the knee boots; our calf fittings range from a slim fitting 30cm right through to a wide fit 50cm calf size. Equally, our collection caters for foot sizes from a size EU 35 through to EU 43. This extensive choice of sizing is what makes us stand out as an affordable alternative to made-to-measure, as it is unrivalled and competitively priced.
If you still have concerns over boots being a poor fit around your ankles or toes, why not try our straight-cut ankle boots, or our pointed-toe collection, which you may find to be a better fit.
Finding out your calf size is easy. Simply follow the steps in our Fit Guide.
Increasing sizing options doesn’t mean we compromise on style. We work hard to produce collections which include both timeless classics and trend-led styles. Our British designs feature interesting leather finishes and subtle details sure to elevate any outfit.
Our exacting standards mean we only use premium European leathers and suedes to produce high quality boots. These are then created in family run, highly skilled artisan factories in Portugal, some of which we have worked with for many years.
The quality of our boots is by no means limited because we are creating boots at a higher volume. At DuoBoots, we have been taking on-board customer insights since the very beginning, which is how our great choice of sizing came about. We listen to the needs of our customer which is why we see limited sizing to be a thing of the past and are whole-heartedly invested in the modern take on made-to-measure.
To be measured for your own pair of DuoBoots, head into our store on Milsom Street, Bath.
Alternatively, email us at firstname.lastname@example.org to request your free tape measure.
How are you styling your DuoBoots for AW19? Do you have any favourite trends from the ones highlighted? Tag us on social with #myduoboots ...we always love to see and share some styling inspiration!